Made by Google
ClientGoogle
Year2025
CategorySpatial Design, Art Direction, Print Design
In collaboration with Google, we transformed a traditional product launch into a live, late-night show inspired event in the heart of Brooklyn, New York.
Hosted by Jimmy Fallon, the project required a shift from standard tech presentations to a high-energy, variety-show format that prioritized entertainment alongside innovation.
Inspired by everyday life and the "late night show" theme we designed sets that allowed our guests to step inside the stories they had just seen on stage. Turning the Google Pixel 10 reveal into a hands-on world of exploration powered by real-time AI moments.
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Made in collaboration with Monks and Pink Sparrow.My Role & CreditsI transitioned from the initial pitching phase—where we presented demo concepts to Google—to lead the conceptual development of six distinct interaction spaces, each constrained to about a 10 x 10 squarefoot footprint. While maintaining a cohesive "late-night show" theme, I managed the creative process from initial moodboarding and furniture sourcing to overseeing the final selection of fabrication materials and color palettes.ProductionKelly Belchere
Tara Conlin
Juli Charó
CreativeNat Janin
Jeffrey Limon
Nate Garner
Peter Britt Favinger
Julia Ippoloto
User ExperienceCathy Cong
DevelopmentRuaan Uys
Edgard Zavarezzi de CarvalhoNext Project
Made By Google